Search Engine Optimization

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Search Engine Optimization

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Competition Research

Conducting a competitive assessment should be an ongoing process, one in which you continue to deepen your understanding of the strengths and weaknesses of your competitors.

Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

Domain Research

Conducting a competitive assessment should be an ongoing process, one in which you continue to deepen your understanding of the strengths and weaknesses of your competitors.

Search Engine Optimization

SEO helps to increase the number of visitors to your website by obtaining a high-ranking placement in the search results of any search engine. It is done by incorporating proper keywords that your customers are likely to use to search your services or products online. When done correctly using ethical and proven process, it offers your business with huge benefits.

Keyword Research

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

Keyword research isn’tjust about verifying how many searches a particular keyword has — it’s also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn’t just a big part of search engine optimization, it’s also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.

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Competition Research

Understanding the competition is a crucial business activity for any entrepreneur or business executive. Some companies hire professionals to track competitors and assess the competitive landscape on a regular basis. But it doesn’t always have to be a complicated, time-consuming, and expensive process — particularly given the new wealth of data that can be assembled using the Internet. By investing even a small amount of time, businesses of any size can develop a framework for making competitive assessments, gather intelligence on business rivals, and understand how to position their own brand, products, and company in the marketplace. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make.

Domain Research

a domain consists of a set of network addresses. This domain is organized in levels. The top level identifies geographic or purpose commonality (for example, the nation that the domain covers or a category such as “commercial”). The second level identifies a unique place within the top level domain and is, in fact, equivalent to a unique address on the Internet  in the Internet’s domain name system (DNS), a domain is a name with which name server records are associated that describe subdomains or host. For example, “whatis.com” could be a domain with records for “www.whatis.com” and “www1.whatis.com,” and so forth.

On-Site Optimization

On site optimization deals with everything on your website that you can change and manipulate. On site optimization accounts for around 25% of your website’s SEO. It not too big but it’s the foundation of your off site optimization which accounts for roughly 75% of your site’s SEO

Why so small?

25% is a pretty small value for a lot of work  put in your website’s SEO. Why is it limited to such a small percent? There’s a long history behind it. And it’s more of Google’s genius or, should I say, defense against spammers.

If a bigger piece of the pie were given to on site optimization, SEO won’t be about people anymore, it’ll be about codes and about how you can make your website and content more optimized for search engines.

Google figured out that the web is a place for people, not for search engines. So they came up with a search algorithm to make the web a better place for searchers – for people. 

Off-Site Optimization

Off site optimization has more to do with everything outside your website in order to affect your SEO. It makes up roughly 75% of your overall SEO factor. 

This is it. This is what we’re all here for – the big chunk of 75% in order for our website to get to the top. Why does off site optimization hold most of your SEO factor?

The search engine is a tool in the internet for people to use. It is built by people, enhanced by people, and is to be used by people. Apparently in the earlier days of the search engine, it was also abused by people by exploiting loopholes in their on site optimization – since on site optimization holds most of the search engine factor back then.

Google saw this and they worked their way on making the search engines unexploitable. So they came up with off site optimization in order to reduce the power of on site optimization – consequently, reducing the range and effectivity of on site exploitation.

Google Analytics

Google Analytics is the most popular tool you can use to measure those visitors. You shouldn’t use a tool because it is popular, though. Google’s Tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. They want to use data to make informed business decisions. The Importance of Google Analytics. Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links, and more to help analyze their SEO strategy and create road maps for success.

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